Buzzhive Marketing Link Building Strategy

The Virus

Everyone wants their company and/or website to go ‘viral’.  Most people think that in order for this to happen, you have to have a wild and crazy or never-before-seen ‘something’ that will cause people to stop everything and share it.  That’s not true.  ‘Going viral’ means that you are taking over the internet like a virus takes over a body.  Hmmm, that’s kind of dark, let’s try that again.  ‘Going viral’ means that you have something that people can’t wait to talk about, read about, share, etc. and they do this online.  So instead of the information about you and your company staying contained on just your single website, that information is shared all over the internet, saturating as much as possible.  When something goes viral online, it is a natural occurrence, not something forced or fabricated.  That said, this natural phenomenon also has a very specific structure, a structure we duplicate.   This is exactly what Google always says they want: Create quality content that attracts links and goes viral. The difference with Buzzhive Marketing, is that we make content go viral ourselves.

This is the most naturally occurring link structure for getting links quickly. This means faster rankings, while keeping your sites safe by funneling links through properties that Google trusts and already knows about.

Let’s walk through the 2 major parts of what happens when something goes viral:

Link Authority

Buzzhive Marketing starts by first creating  top-level web properties that link back to your site on high authority blogging sites like WordPress, Blogspot, & Tumblr.

These properties serve as the seed for our viral structure. They are optimized with relevant, original articles, videos, and pictures. We want them to be dripping quality and relevance for your subject matter.

Now its time to make them go viral!

When an authority site posts an article, other sites immediately begin writing responses that link back to it. Buzzhive Marketing simulates exactly that. We create a viral link structure that push links up through 3 layers, through the optimized web properties that funnel all of that authority to your sites.

The amount of links for each of the layers depends on which package you order.

Link Volume

The second thing you need in order to rank is volume, meaning the syndication of articles/posts/content by hundreds of other sites.

We slow-drip content to our own network of PR sites over a period of 3+ weeks.  By slow-dripping these articles, we create a steady link velocity. This means you’ll get a natural flow of links over time, not just all at once.

 

buzzhive-link-building-strategy-2 Link Building

Keyword Diversity

Buzzhive Marketing will work with you to find the best keywords for you to target for your SEO and link building campaigns.  We will focus on multiple keyword phrases, (up to 15) depending on the package you order, so you can choose your optimization levels.

Most packages allow you focus on multiple URLS (https://yoursite.com/landing-page-1, https://yoursite.com/landing-page-2), however we can also focus more generally with naked anchors (https://www.yoursite.com).

This is especially important in avoiding Penguin penalties. We encourage customers to keep their exact-match anchors as a very low percentage of their profile and use naked anchors, brand terms, and long tails to create a natural anchor profile.

Co-Citations

“Co-citations” are links to other, non-competing high authority sources. In the naturally occurring web, most articles site more than one source.

To increase the ‘natural flow’ of the links coming to your site,  we build links back to your site that include a link to a non-competing high authority domain which diversifies your outbound links and helps eliminate footprints!

 

Automatic Top Level Diversity

Ongoing, Buzzhive Marketing automatically uses new Top Level domains throughout the life of your campaign. This means, on your first month/quarter/schedule you may get a WordPress, Blogspot & Tumblr.  Moving forward (for the same domain), we’ll automatically use new properties, like a LiveJournal, Webs, & a Blogster increasing the amount of diversity you get to your site, automatically.

Check out the Buzzhive Marketing Packages

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